Your About page will help nudge customers closer to making a purchase. Research shows that 86% of consumers say that authenticity is a key factor when deciding what brands they like and support-and 57% of consumers think that less than half of brands create content that resonates as authentic. Do you really need an About Us page?Įvery ecommerce business, whether large or small, needs to have an About Us page if they want to display their originality and stand out.Īnd building an About Us page is the perfect opportunity to tell your authentic story. Explain what you sell and why-talk about the care, the quality, and attention to detail that goes into every product that your store sells.Īnd customers want to know who they’re doing business with and what they’re spending their money on. A brand vision and mission statement should reflect the aspirations and values of your target audience. Your audience is made up of human beings and they want to hear your brand’s story from a human perspective. The About Us page is a page on your Shopify store that reflects your brand and your values-answering your visitor’s questions when they come across your website and want to learn more. #cta-visual-pb#Create an About Us page that stands outMake your business stand out from the crowd with an About Us page that tells your visitors who you are and why you do what you do. 4 Shopify About Us page templates to get you started.How to make a Shopify About Us page with Shogun.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |